Lucas Lins

Lucas Lins

UX Designer - São Paulo, BR

UX Designer - São Paulo, BR

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CV (EN)

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CV (PT)

CV (EN)

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CV (PT)

CV (EN)

Info

Passionate UX/UI Designer with 5+ years of experience delivering data-driven, intuitive digital experiences.


I merge user-centered design, design thinking, and heuristic evaluations to achieve measurable improvements in usability, accessibility, and conversion rates.


Skilled in mobile-first and responsive SaaS interfaces, I excel at building scalable design systems that reduce UI inconsistencies and accelerate development. My track record includes rigorous usability testing, A/B testing, and heatmap analysis for WCAG-compliant

designs.


I thrive in collaborative environments, aligning design vision with technical execution and business goals to drive higher engagement and

retention.

Passionate UX/UI Designer with 5+ years of experience delivering data-driven, intuitive digital experiences.


I merge user-centered design, design thinking, and heuristic evaluations to achieve measurable improvements in usability, accessibility, and conversion rates.


Skilled in mobile-first and responsive SaaS interfaces, I excel at building scalable design systems that reduce UI inconsistencies and accelerate development. My track record includes rigorous usability testing, A/B testing, and heatmap analysis for WCAG-compliant

designs.


I thrive in collaborative environments, aligning design vision with technical execution and business goals to drive higher engagement and

retention.

Experiência

Casona (Freelacing), UX/UI Designer

Abr 2024 - Jul 2024

• Redesigned onboarding and checkout experiences, reducing abandonment rates by 26% and cart abandonment by 31%.

• Loyalty and Rewards Program Design Increases Retention by 21%

• Design System creation


• Design web app mobile e desktop do Casona Pontos.

GRT8, UX/UI Designer

Jun de 2022 - Dez de 2023

• Led design sprints to refine user flows and boost user engagement

across dashboards and SaaS platforms.


• Established comprehensive design systems, reducing UI

inconsistencies and accelerating development by 36%.


• Improved product inclusivity and accessibility compliance (WCAG)

by 51% with thorough usability testing and iterative design.

Fractal, UX/UI Designer

Jul de 2020 - Mai de 2022

  • Enhanced EdTech SaaS platforms, boosting mobile responsiveness

    by 42% and onboarding efficiency by 27%.


  • Developed scalable design systems for multiple whitelabel products,

    ensuring consistent user experiences.


  • Increased user login success rates by 41% and boosted task

    management efficiency by 47% through iterative design improvements.

Freelance Jobs, Web Designer

Mar de 2019 - Abr de 2020

  • Design landing pages para usuários comunicadores e criadores de conteúdo.

  • Design websites comerciais para usuários pequenos negócios.

Educação

2023 (Cursando 4/8)

UX Design Professional Specialization*

Google Career Certificates

2021

Product Management Certification

Pragmatic Leaders

2021

Certificação em Product Management

PM3 School

2021

G4 Startups - Gestão para Startups

G4 Educação

2020

Gama Experience, Hipster (UX/UI)

Gama Academy

2017

Administração e Negócios*

Centro Universitário UniFacex

2016

Graphic and Web Design Technical School

Escola Portuguesa João de Deus

Design Skills

Figma

Framer

FigJam

Sketch Design

Notion

Creatie.ai

Adobe Illustrator

Adobe XD

Adobe Photoshop

Spline 3D

Skills

Core Technical Skills

  • UX/UI Design & Information Architecture

    • User flows, journey mapping, wireframing, and interface design


  • Conversion Rate Optimization (CRO)

    • Data-driven enhancements and action-driven design improvements


  • Usability Testing & UX Research

    • Heuristic evaluations, usability heuristics, heatmaps, and analytics


  • Interaction Design & Microinteractions

    • Motion design, prototyping, and intuitive user feedback loops


  • Accessibility & Inclusive Design (WCAG)

    • Screen reader compatibility, color contrast, inclusive principles


  • Design Thinking & Design Sprints

    • Cross-functional ideation, prototyping, and rapid testing



Tools & Technologies

  • Prototyping & Design: Figma (Advanced), Adobe XD (Intermediate), Sketch, Framer


  • Front-End Basics: HTML, CSS, Tailwind, Git


  • Analytics & Testing: Heatmaps, A/B Testing, heuristic evaluations



Design Skills

  • Prototyping (Low-Fidelity, High-Fidelity & Interactive)

    • Created fully interactive prototypes with microinteractions to validate design decisions early.


  • Information Architecture & User Flows

    • Mapped complex user journeys to minimize friction and improve funnel completion rates.


  • Design Systems & Documentation

    • Built scalable libraries of reusable components, reducing UI inconsistencies and speeding up dev handoff.


  • Visual & Motion Design: Adobe Illustrator, Photoshop, Creatie, Sketch App, Adobe XD


  • Usability & Accessibility Reports

    • Conducted detailed reviews to ensure WCAG compliance and inclusive design practices.

Core Technical Skills

  • UX/UI Design & Information Architecture

    • User flows, journey mapping, wireframing, and interface design


  • Conversion Rate Optimization (CRO)

    • Data-driven enhancements and action-driven design improvements


  • Usability Testing & UX Research

    • Heuristic evaluations, usability heuristics, heatmaps, and analytics


  • Interaction Design & Microinteractions

    • Motion design, prototyping, and intuitive user feedback loops


  • Accessibility & Inclusive Design (WCAG)

    • Screen reader compatibility, color contrast, inclusive principles


  • Design Thinking & Design Sprints

    • Cross-functional ideation, prototyping, and rapid testing



Tools & Technologies

  • Prototyping & Design: Figma (Advanced), Adobe XD (Intermediate), Sketch, Framer


  • Front-End Basics: HTML, CSS, Tailwind, Git


  • Analytics & Testing: Heatmaps, A/B Testing, heuristic evaluations



Design Skills

  • Prototyping (Low-Fidelity, High-Fidelity & Interactive)

    • Created fully interactive prototypes with microinteractions to validate design decisions early.


  • Information Architecture & User Flows

    • Mapped complex user journeys to minimize friction and improve funnel completion rates.


  • Design Systems & Documentation

    • Built scalable libraries of reusable components, reducing UI inconsistencies and speeding up dev handoff.


  • Visual & Motion Design: Adobe Illustrator, Photoshop, Creatie, Sketch App, Adobe XD


  • Usability & Accessibility Reports

    • Conducted detailed reviews to ensure WCAG compliance and inclusive design practices.

Core Technical Skills

  • UX/UI Design & Information Architecture

    • User flows, journey mapping, wireframing, and interface design


  • Conversion Rate Optimization (CRO)

    • Data-driven enhancements and action-driven design improvements


  • Usability Testing & UX Research

    • Heuristic evaluations, usability heuristics, heatmaps, and analytics


  • Interaction Design & Microinteractions

    • Motion design, prototyping, and intuitive user feedback loops


  • Accessibility & Inclusive Design (WCAG)

    • Screen reader compatibility, color contrast, inclusive principles


  • Design Thinking & Design Sprints

    • Cross-functional ideation, prototyping, and rapid testing



Tools & Technologies

  • Prototyping & Design: Figma (Advanced), Adobe XD (Intermediate), Sketch, Framer


  • Front-End Basics: HTML, CSS, Tailwind, Git


  • Analytics & Testing: Heatmaps, A/B Testing, heuristic evaluations



Design Skills

  • Prototyping (Low-Fidelity, High-Fidelity & Interactive)

    • Created fully interactive prototypes with microinteractions to validate design decisions early.


  • Information Architecture & User Flows

    • Mapped complex user journeys to minimize friction and improve funnel completion rates.


  • Design Systems & Documentation

    • Built scalable libraries of reusable components, reducing UI inconsistencies and speeding up dev handoff.


  • Visual & Motion Design: Adobe Illustrator, Photoshop, Creatie, Sketch App, Adobe XD


  • Usability & Accessibility Reports

    • Conducted detailed reviews to ensure WCAG compliance and inclusive design practices.

Lucas Lins

Trabalho

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Phone

Email

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Lucas Lins

Trabalho

Sobre mim

Contato

LinkedIn

Phone

Email

WhatsApp

Lucas Lins

Trabalho

Sobre mim

Contato

LinkedIn

Phone

Email

WhatsApp